Get ready for an unforgettable journey to 17th-century Amsterdam. The unique VR experience De Botermarkt 1675 immerses you in the bustling scenes of the lively Botermarkt and lets you experience Amsterdam during the Golden Age like never before. Thanks to advanced VR technology, you’ll see, hear, and even smell the city as if you were right in the middle of the action—history comes to life and becomes tangible. This experience combines culture, education, and entertainment in an exciting way that appeals to culture lovers, locals, and expats alike. Embark on this fascinating journey at the Nieuwe Kerk before January 14 and become part of an era you’ve never experienced before.
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The Botermarkt in the 17th century
In the 17th century, the Dutch capital flourished as never before. Amsterdam developed into one of the world’s most important trading centers, and with trade came wealth and influence. This prosperity stimulated art, science, and culture, turning the city into a cultural hub. Rembrandtplein, known as the Botermarkt until 1876, was already one of the city’s liveliest squares and a popular social gathering place. It owed its name to the farmers who sold fresh dairy products there. In addition to the daily market, a large annual fair took place every fall, attracting many visitors.
What can you expect from the VR experience “De Botermarkt 1675”?
This immersive VR experience, developed in collaboration with Europe’s leading VR studio, allows you to step into a fully interactive world. With cinematic graphics, spatial audio, and multi-sensory effects, you’ll experience 17th-century Amsterdam with all your senses: you’ll see other visitors as people from that era, hear the sounds of the city, and even smell the historic atmosphere.
You’ll truly feel as if you’re right there, in the heart of the 17th century. Every detail has been meticulously researched, resulting in a bold, museum-quality VR experience that brings culture and history to life in an authentic and immersive way for all ages. Even better: you can shape your own journey by choosing from multiple scenarios and reliving them on different days. The experience is highly recommended for groups of 3 to 6 people, so you can interact and stay connected with one another.
Walk together in VR—explore Amsterdam in 1675 side by side. This brings history to life in a way that’s entertaining and fascinating. Now on view at the Nieuwe Kerk in Amsterdam: this experience is open to everyone—locals, expats, and culture lovers—but only until January 14!
