Get ready for an unforgettable journey into Amsterdam’s 17th Century. The unique VR experience The Botermarkt 1675 lets you dive into the bustling scenes of the lively Botermarkt and experience 17th-century Amsterdam like never before. Thanks to cutting-edge VR technology, you will see, hear, and even smell the city as if you were right in the middle of the action – history comes alive and becomes tangible. This experience combines culture, education and entertainment in an exciting way, appealing to culture seekers, locals, and expats. Embark on this fascinating journey in the Nieuwe Kerk before January 14 and become part of a past era like you’ve never experienced before.

The Botermarkt during the 17th Century
In the 17th century, the Dutch capital flourished. Amsterdam developed into one of the world’s most important trading centers, and with trade came wealth and influence. This prosperity fostered art, science, and culture, making the city a cultural hub. The Rembrandtplein, known as the Botermarkt until 1876, was already one of the liveliest squares in the city and a popular social gathering place. It owed its name to the farmers who sold fresh dairy products there. Alongside the daily market, a large annual fair took place every autumn, attracting many visitors.

What to Expect from the VR Experience “The Botermarkt 1675”
This immersive VR experience, developed in collaboration with Europe’s leading VR studio, allows you to step into a fully interactive world. With cinematic graphics, spatial sound, and multi-sensory effects, you will experience 17th-century Amsterdam with all your senses: you’ll perceive other visitors as people from that era, hear the sounds of the city, and even smell its historic atmosphere.
You will truly feel as if you were there, in the heart of the 17th Century. Every detail has been meticulously researched, creating a bold, museum-grade VR experience that brings culture and history to life in an authentic and immersive way for all ages. Even better: you can shape your own journey, choosing from multiple scenarios and reliving them on different days. Especially recommended for groups of 3 to 6 people, allowing you to interact and connect.
Walk together in VR – explore Amsterdam 1675 side by side. This way, history becomes lively, entertaining and fascinating. Now at the Nieuwe Kerk in Amsterdam, this experience is open to everyone – locals, expats, and all who love culture – but only until January 14!