In a world where divisions are becoming increasingly loud, Pride Amsterdam 2025 offers a powerful counter-message: LOVE. From July 26 to August 3, the city will celebrate not just romantic love, but also connection, compassion, and solidarity under this year’s unifying theme. With “Feel the Love” by Darling Peter, Lady Bee, and Sharlene Hector as the official anthem, Pride 2025 promises to be a heartfelt celebration of togetherness and resilience.
Saturday, July 26: Pride Week Kick-Off
11:00–13:00 – Pride March (Pride Walk)
The Walk starts and ends on Dam Square, winding through central canals, celebrating visibility and solidarity.
12:00–22:00 – Pride Park @ Vondelpark
Pride Park kicks off Pride Amsterdam 2025 on July 26 with a vibrant all-day celebration in Vondelpark, featuring live music, drag performances, sports clinics, and community stalls. With two main stages, youth zones, and a diverse Rainbow Market, it’s a festive, inclusive space for all ages. Accessible and free, it sets the tone for a week of love, unity, and pride.
Sunday, July 27
All‑day cultural & sport events continue
Look out for the Tennis Queer Double Day Tournament, Pride fitness classes, open-air films, arts peaks and Pride Hubs like storytelling & choir workshops
Monday–Thursday, July 28–31
Workshops, debates, Pride Hubs & performances
28 Jul (20:00–22:00): Kinky Talk: Beyond Vanilla – a Pride Hub exploring kink & trust.
29 Jul (19–21:30): LOVE and Consent: A Storytelling Night. As part of Pride Amsterdam 2025, this special evening invites you into a powerful, intimate space for stories of consent, recovery and empowerment within the LGBTQIA+ spectrum.
30 Jul (13:00–18:00): Teach with Pride: Teach with Pride is an afternoon for vocational, secondary, and primary education professionals with a free lunch, queer comedy, inspiring sessions, and a fun drink. Connect, learn, share, and celebrate together!
30 Jul (evening): Open Air Film Festival across the city: During Pride Amsterdam, there will be Open Air Cinemas at various dates and locations again this year. There are 400 seats at your disposal and admission is free. Check out the program here!
31 Jul (10:00–24:00): Student Pride party “OPGEBiECHT”.
Friday August 1: Street Parties
Starting around 16:00, hotspots include Reguliersdwarsstraat, Dam Square, Zeedijk women’s party, Fetish/Bops at Beursplein, Spuistraat & Marnixstraat (Waterkant), Montmartre, Prik and more.
Saturday August 2: Canal Parade and more
12:00–18:00 – Canal Parade.
Over 80 decorated boats traverse the canals: Oosterdok → Nieuwe Herengracht → Amstel → Prinsengracht → Westerdok
15:00–00:00 – MainStage @ Dam Square.
Major free street party with national/international acts, ~10 k visitors, plus Pride Deck tickets for premium access.
All day – Street Parties continue along Reguliers, Zeedijk, Montmartre, Saarein, Prik, Fetish, etc.
2025 Ambassadors
Pride Amsterdam 2025 expands its ambassador family to 64 inspiring individuals, welcoming eight new voices who embody the theme of LOVE. Among the newcomers are Youth Pride ambassador Gwen Dalin, psychiatric doctor Fatih Bici, drag artist Janey Jacké, community creator Marleen Hendrickx, the performance duo Rik & Aimee, LGBTQIA+ refugee advocate Sarah Trecia, and musician-teacher Sem Jansen—each bringing their personal stories and passion to amplify visibility, solidarity, and belonging within the rainbow family
Have a look at the complete program of events and more on the Pride Amsterdam website!