From a cattle market – hence its name – to the home of Piet Mondrian, Kalverstraat has always been one of the most important epicentres in Amsterdam’s history, and today the spotlight shines on it again. Move aside other European streets because this vibrant hub has officially claimed the title of Europe’s busiest street — and the numbers are off the charts!
Over the last 12 months, Kalverstraat has witnessed an astonishing 30% surge in foot traffic compared to last year, leaving other shopping destinations like Gran Vía in Madrid and Avenue des Champs-Élysées in Paris in the dust. It’s like the world has converged on this one bustling stretch of Amsterdam, and the results are nothing short of awe-inspiring.
The surge in visitors to the busy street is due to it becoming a magnet for big-name brands, drawn by the falling rent prices. A perfect opportunity for major players like Adidas and JD Sports to strut their stuff in grand flagship stores and for Chinese electric cars brand, Zeekr to open its first-ever European high-end concept store in the former V&D building, according to the 2023 study conducted by the real estate consulting firm Cushman & Wakefield.
Another major reason is that it has become an international hotspot for tourism. It seems travellers can’t resist the charm of this vibrant street, with its mix of historical architecture, modern flair, and an ambience that’s just hard to beat. The energy is electrifying as crowds wander through this iconic street, creating a kaleidoscope of cultures and experiences.
Take a break from walking with Candlelight concerts
Soothe your senses after a day of exploring the vibrant Kalverstraat by disconnecting and relaxing in an enchanting one-of-a-kind concert. Just 8 minutes from Europe’s busiest street, at the historic Felix Meritis and a couple of blocks away, at the Rode Hoed, you can enjoy the famous Candlelight concerts.
Surrounded by the enchanting glow of thousands of candles, unwind to the soul-stirring rhythm of a string quartet or piano while skilled musicians pay tribute to your favourite artists. It’s the perfect way to end your day!