The Upside Down Amsterdam looks beyond clogs and historic windmills. It celebrates the modern identity of the Netherlands, with diversity, a vibrant dance culture, and creativity as its starting point.
The Upside Down is recognized as the largest interactive experience of its kind in the world and offers a new perspective on the city. Are you looking to escape everyday life or simply get away from traditional tourist attractions? Do you want to explore a different version of reality? Then this is for you.
Ultimately, it’s all about pure fun, laughing out loud, and feeling like a carefree kid again.
15 June 2026 09:30 + more dates
The Upside Down Amsterdam creates immersive and highly interactive spaces!
The heart of the visit is the journey through more than 25 completely unique, themed rooms. In this exhibition, you’ll actively engage with incredible optical illusions that are built completely upside down.
This is the ultimate outing to let loose and have some fun. Whether you ’re a couple looking for a fun, unique date, or a group of friends ready to make hilarious memories.
Experience the surprising chill of a surreal Dutch ice bath, take a ride on an upside-down subway, or step aboard a realistic private jet. For music lovers, there’s an upside-down club with a silent disco, a massive voice-activated LED light ball pit, and a jacuzzi!
Take a break from everyday life and enjoy the moment!
One of the best aspects of The Upside Down is the way photography is handled. During your visit, you don’t have to stare at a screen or worry about finding the perfect angle. Instead, cleverly placed cameras capture your reactions and poses as you look around.
You can simply enjoy the moment, discover the interactive exhibits, and easily download all your high-quality digital photos after your visit. Plus, you’ll receive a free printed welcome photo at the entrance!
Relax, recharge your batteries, and enjoy a freakshake at The Upside Down Amsterdam!
After exploring all the optical illusions, you can relax in the café. It’s a cozy spot to extend your visit, with colorful sandwiches, sweets, and their famous Freakshakes. On Fridays and Saturdays, you can enjoy a special cocktail combo ticket that includes delicious drinks and live DJs.
Whether you’re visiting with family, friends, or your partner, The Upside Down is suitable for all ages and groups! Your ticket also includes lockers for your bags, a discount on local parking, and access to the café and shop. The entire building is also wheelchair accessible via an elevator.
📍 Europaboulevard 5, 1079 PC Amsterdam, Netherlands
📆 Sunday through Thursday: 9:30 AM – 7:00 PM, Friday and Saturday: 9:30 AM – 8:00 PM
⏳ About 1.5 hours
💵 Starting at €24.95 for adults
ℹ️ More info and tickets
The Upside Down Amsterdam
15 June 2026 09:30 + more dates
